Tomomi Kumai M.A.

熊井 知美 쿠마이 토모미

Intercultural Trainer/International Educator

Japan/Korea/US Specialist

I am very glad I received online True Purpose® coaching sessions from Kawtar El Alaoui. We started in June 2017 and ended in early July 2018. This one year journey let me have a clearer, purer, stronger sense of who I am and what my life purpose is which in the end has let me attract more opportunities to connect with people deeply both professionally and personally. The biggest transformation was that I do not have any fear about my work or life because now I know my purpose that I can select my work wisely and balance my life well. Kawtar’s strength as a coach is her empathy and compassion. Because she’s gone through her transformation as well, she can understand where you are, what your fears are, what you aspire for. She’s a great coach who will walk step by step with you in a very patient yet powerfully encouraging way. I am thankful Kawtar gave me these wonderful sessions.

BB, Communications Manager

Last spring, I was at a point in my life in which I needed more clarity, purpose and direction. At this same time a friend, who had been in the same place with me, found clarity, purpose, and was so happy.

I asked what had changed and they informed me their coach Kawtar had helped them find purpose and the internal means to find happiness. I immediately requested to start working with Kawtar.

After working with Kawtar, I find I have the keys to be happy and internally content in own humanity. I have a greater appreciation and gratitude for people, life and my past/present/future journey. I am thankful to Kawtar for helping me find my life’s purpose.

Kim Dae-Young Founder

IMI Journey to Myself

I reached out to have Kawtar's support at a critical time in my life and career. I was nearing the end of a wonderful career in public diplomacy, and I was feeling that my contribution could have more depth.  

Through our sessions, I realized that at the heart of the matter for me was providing younger generations with positive and empowering learning environments, and promoting equality. 

I became a bridge between cultures, promoting international exchange between South-Korea and the world, and I created a platform that promotes gender equality, and youth empowerment through social-emotional learning. 

What I appreciated most about Kawtar's coaching is that it helped me to recognize and embrace my vulnerability. Owing to her coaching, I can now be my true myself and use my experience and skills in a way that feels deeply fulfilling for me, and positively impacts others. 

Fiona Reynolds

Deputy Head

American School of Bombay

Mumbai, India

Kawtar worked with a group of teachers and leaders at our school to build our knowledge and understanding of intercultural competence, equity, and diversity. She also helped us to identify actions that we could take to support our school community in expanding in these areas. Kawtar was incredibly responsive to both individuals and the group and adjusted her sessions to best support our learning. She also offered 1:1 coaching sessions for group members to process their experiences. She was a model of what a self-aware and interculturally competent person should be! 

Cindy Cleary


American School of Bombay

Mumbai, India

“Working with Kawtar in a year-long cross-cultural understanding workshop was a positive and rewarding experience. Her warmth and openness created a safe environment where I could explore and expand my comfort zone around my cultural identity, implicit bias, and blind spots. I developed a deeper understanding of these concepts and strengthened my courage to compassionately confront stereotypes and microaggressions.  The series of sessions moved our organization toward the strategies and specific steps needed to create a more inclusive and culturally aware environment. We ended with a 3-year plan and a vision for what our organization would look and feel like when we achieve our goals.”